DM Templates That Work for Artisan Brands
Your first message determines everything. A good DM opens doors. A generic one gets ignored.
Rule #1: Relevance > Length
The best outreach messages are short, but feel tailored. No long intros. No “dear sir or madam.” Just clarity, relevance, and warmth.
3 Cold DM Templates That Get Replies
📦 The Stockist Nudge
Hi [Name] — I love the brands you stock (especially [X]). I make [your product] — small batch, [aesthetic cue], similar vibe. Would love to send a quick preview. Is there a good place to reach you?
🧼 The Compliment + Curiosity
Hey [Name]! Just saw your feature on [recent IG post / collab] — really smart. Curious if you ever carry handmade [product] with [unique trait]? Asking because I run a brand that fits that niche pretty tightly.
💬 The Collab-Forward Ping
Hey! Love the content and vibe you’re curating. Quick question — do you ever partner with indie [product type] brands? We’ve done some collabs in that space that might click with your audience.
What to Avoid
- ❌ Long walls of text
- ❌ Asking them to “check out your page” with no context
- ❌ Sending links in the first message
- ❌ Acting like you deserve a reply
Final Tip: Earn the Click
Your goal isn’t to make the sale in the DM. It’s to earn the second glance. Lead with alignment — aesthetic, vibe, brand fit — and keep it human.